Hammerson Seasonal Spaces Challenge

Hammerson help Leeds students understand more about the world of retail with an interactive challenge at their brand new development in the city centre.

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FOCUS: Develop students’ understanding of the retail sector and its career opportunities, developing an understanding of the importance of customer service and the value of customer loyalty.

Students from secondary schools across Leeds were challenged to design a concept for a ‘space’ and then decide what would go in it and how they would adapt it to different seasons to attract footfall to Hammerson's Victoria Gate development in Leeds city centre.

At the launch in January students took part in a customer service workshop, got a tour of the new Victoria Gate development in Leeds city centre and also got a chance to start thinking about their concepts with help from Hammerson. Students from each school split into teams of five and worked on two seasons for each at school. Students then submitted their ideas in rounds in March and May where they were advised by mentors from Hammerson and Leeds City Council on how they could develop their ideas for the final.

The final took place on 20 July in the Management Suite of Victoria Gate. Students worked as a team to present their idea to a panel of expert judges from Hammerson, with some students displaying the results of their market research, their brands and one team even sang a jingle!

Mount St. Mary’s High School were crowned the overall winners for their exceptional team work, strong presentation and seasonal ideas. They not only created a space which would be a destination in Leeds city centre but also showed how they would adapt it to the four seasons to attract customers and create profit.



  • 100% of students said they were more aware of the career opportunities available in retail
  • 100% of students said the competition improved their teamwork and communication skills
  • 100% of students said the experience made them feel more ready for the world of work


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